Sephora UK

I was part of the team that brought Sephora to the UK, working directly  and trained with the French team to establish the brand's presence in a new market.

My role sat across in-store content creation, in-store events and brand activations, producing social-first photo and video content for Instagram and TikTok alongside brands including Gisou and Kérastase. The job wasn't just to make content,  it was to translate a globally loved retail brand for a British audience without losing what made it iconic and building a longterm community.

That cultural translation piece is something I understand from the inside.

Beauty · Brand Launch · Content Creation · Instagram · TikTok · Cultural Localisation · In-store events . PR