ABOUT ME

London-based director and photographer creating editorial-led visuals for beauty, fashion and culture.

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I’m Xoya, a London-based director and photographer creating editorial-led visuals across beauty, fashion and culture. My work focuses on creating striking imagery and visual stories that resonate with audiences while supporting the commercial goals of modern brands.

As the founder of Little Yellow studios, I lead creative direction and work with my team to produce still and moving imagery for campaigns, editorials and cultural projects.

I’m passionate about creating visuals that don’t just look beautiful, but truly connect with audiences and convert attention into engagement.