I’m a London-based director and photographer working across beauty, fashion, and culture, and the founder of Little Yellow Studios — a beauty-focused creative studio specialising in editorial-led campaigns for modern brands.With a foundation in beauty, my work is driven by an editorial eye, even in commercial spaces. I approach campaigns with the same intention as an editorial story; prioritising strong concepts, visual language, and emotional impact; resulting in imagery that feels elevated, culturally relevant, and timeless, while remaining commercially effective.In 2025, I was awarded the Vice-Chancellor’s Recognition in Industry Award for my contribution to the fashion and beauty industry. I’ve since collaborated with global beauty brands, fashion houses, artists, and celebrities, creating still and moving imagery across campaigns, editorials, and music visuals.Through Little Yellow Studios, I lead end-to-end creative production, delivering campaign-ready visuals designed to perform across digital, social, and advertising platforms. Whether commercial or editorial, my focus remains the same: crafting imagery that doesn’t just capture beauty, but reframes how it’s seen.